Background - Monthly subscription service that sends curated activewear styles and gear for an active lifestyle.
Challenge - Bring Ellie as a trusted company and top competitor for monthly subscriptions with high quality activewear.
Target Audience - The Ellie girl is 25, trendy, silly, and on the go. She loves her social life and rocks the athleisure look. She tries new workouts, new recipes, follows "get fit accounts" and loves to have the convenience of a full outfit delivered directly to her.
Objective - Personalize shopping experience, branding through curated collection and theme. Grow brand recognition and customer loyalty.
Selling Point - Themed monthly high quality activewear collection at an accessible price point delivered to your door.
See More - https://www.ellie.com
Background - Marika is the original women’s activewear brand, founded in 1982 in California at the height of the aerobics boom.
Challenge - Bring the fun, colorful spirit into present day. Marika offers great quality at an unbeatable price. The goal is to keep Marika as first choice for activewear to fit "her" lifestyle.
Target Audience - On the go woman in her 30s. She's busy with errands, meetings, and motherhood. She needs a workout wardrobe that moves with her busy day. She celebrates life and the smallest victories.
Objective - Create brand loyalty through sales and product fit for their lifestyle. Collect new customers by rebranding to modern activewear.
Selling Point - Activewear for every shape and size. Marika offers value-conscious shoppers great looks that they love to wear. Designs utilize patented technologies to create products that fit and flatter.
See More - https://www.marika.com
Background - founded in 2008 as a distinctive yoga line with elevated design aesthetic, premium quality and premium performance. Today Zobha has evolved into a true activewear brand that reflects the principles of grace, beauty and brilliance in every product.
Challenge - Keep Zobha as a recognizable brand with gear to sweat in, but ready to wear in a modern office. Fashion forward athleisure wear is a way of life.
Target Audience - The Zobha girl is a trend setter. She looks polished and chic and easily goes from barre to the bar. Quality is a must for her and strong lux pieces are her favorite looks.
Objective - Fashion forward, increase brand awareness through marketing and social stories, rebranding to gym to street style, promote as premium quality at mid range price.
Selling Point - The crossover in evolving sport plus style.
See More - https://www.zobha.com
Background - Packed with disaster preparedness items as well as recreational camping and other outdoor products. Major Surplus carries massive amounts of military surplus items good for the jungle to the Arctic.
Challenge - Major Surplus & Survival was stuck in past ideas of marketing and retail. The challenge was to grow social media and online presence along with bringing a younger generation in.
Target Audience - Survivalist and those interested in outdoors and the adventure lifestyle.
Objective - Grow audience, modernize sale demographic, and bring Major Surplus a top online retailer for surplus and adventure gear.
Selling Point - Genuine US and European surplus. Products produced and created by Major Surplus & Survival for sub-brands Voodoo Tactical, Mil-Spec Plus, and Prevail.
See More - https://www.majorsurplus.com
Background - Sneak Peek is a denim company who sells to Nordstrom, Forever 21, Bebe, and even small boutiques. They are on trend and constantly brining in new styles.
Challenge - Increase sales and loyal customers for Sneak Peek while staying with consistent style and feel that is Sneak Peek.
Target Audience - Retail company buyers interested in selling Sneak Peek in their stores for on trend customers.
Objective - Give Sneak Peek the simple cool feel with cohesive marketing materials. Increase awareness and brand recognition.
Selling Point - Quality on trend styles.
See More - https://sneakpeekdenim.com
Backgroud - The NFL is a professional American football league of 32 teams. Founded in 1920. It is known for loyal and rowdy fans.
Challenge- Get women interested in attending and watching football by bringing embracing the women NFL fans.
Target Audience- Women from 30 to 35. Married and living in middle America. Lovers of beer, wings, and sports. Proud to be a woman.
Objective- To increase female fans and bring in a whole new demographic.
Selling Point - Pride
Background - Smirnoff is the brand leader for mid-priced vodka, worldwide.
Challenge - To change ideas of alcohol being used for chasing women to a drink that celebrates life’s moments.
Target Audience - 21 - 25. The new drinkers who cannot yet afford premium spirits. The 20 some things of today are creative, social, and full of ideas; enjoy going to events and gatherings and are happy even after small accomplishments.
Objective - Position Smirnoff as the perfect distilled liquor to relax and celebrate.
Selling Point -The perfect addition to any party, event or celebration.
